To rank on Google or be on the first page of any search engine is a race for every business we can think of. Why? It’s because the higher your position on search engines, the greater your chance to get higher site traffic.
While ranking depends largely on Google’s algorithms, there are strategies anyone can apply. Below are four of them which can increase your chance to rank on Google, or on other search engines.
1. Conduct Relevant Keyword Research
This is an important starting point for anyone and at times either overused or ignored. We want to make sure that we choose keywords according to users’ intent.
Make use of both short-tail and long-tail keywords that are important to your niche. Assign one primary keyword and a secondary keyword for each content.
There are many free tools that you can use, such as Google Keyword Planner. You can also opt to avail of some paid services like Ahrefs and Semrush.
2. Make High-Quality Content.
To be able to create content that ranks, you can begin by making sure to answer the users’ intent. Be creative. Use simple words. Make it readable and engaging.
Avoid keyword stuffing. Google is smart and they know when you do this.
It is good to use headers and images to get organized. Add credible sites if possible, such as Wikipedia if applicable.
Above all, make the content natural.
3. Optimize On-Page SEO
You have to make sure that the audience has a great user experience when visiting your page. In order for you to rank on Google, you may want to pay attention to your site’s functions, layout, and all aspects that will contribute to the experience of the user. Besides relevant keyword research and high-quality content, make sure to optimize the following:
4. Optimize Off-Page SEO.
It is best to start off by creating a building plan. Choose the appropriate tactic for the business. Some strategies that you can use are:
- Guest posting
- Skyscraper technique
- Citation and Directories Listing
Whatever the chosen tactic will be, make sure to build links from sites that Google trusts. They should be credible and closely connected to the business.
These four strategies on how to rank on Google can increase your chances to get higher traffic and ranking. It will not guarantee you overnight success, but with continuous efforts and with the right strategies, you will get there. Hope this helps, Happy Freelancing!