Becoming an SEO writer has now become an in demand freelance skill because SEO writing has become the new norm of content writing. It involves putting specific keywords or key phrases within the content, making it more visible in the search engines to gain organic traffic. The multi-billion-dollar business of SEO or Search Engine Optimization has opened a fresh approach to increase the website ranking, making it easier to find popular sites in Google, Bing, and other search engines.
The higher the rank, the more it will be visited by people who are looking for relevant information. It translates to more sales or more subscribers who find the site helpful and trustworthy.
It is not surprising that website owners, bloggers, and marketers hire brilliant writers. Many are willing to pay the SEO content writer’s salary to ensure the continuing success of their sites.
A skillful SEO writer is someone who can write well about niche topics and use target keywords and key phrases effectively. If you are a proficient writer, learning the tricks of SEO will make you more valuable to your clients. You can learn it by doing a self study or by enrolling in an online SEO fundamental course that teaches about SEO content writing.
Here are 5 effective ways on how to become an SEO writer?
1. Understand how SEO works.
The first thing you need to master if you want to write SEO content is to learn the basics and master them. In essence,it requires you to incorporate specific and relevant keywords or phrases to the article. Some clients provide the keywords, while others expect you to find them.
Use the SEO Book Keyword Tool or Google’s Keyword Tool to check the number of searches for selected keywords or phrases. If the result shows that there is a high competition for the keyword and getting to the top ranking sites in the search engine is hard, you can find another keyword with lesser competition and fewer searches. These tools will also help you identify better variations of keywords to avoid keyword stuffing.
2. Know where to place the keywords and phrases in your SEO article.
Another vital step on how to become a writer for SEO is to create an awesome article and place the keywords or keyword phrases naturally to the following sections:
- Titles or headlines
- Within the content
- Graphic title and description
- Links to other relevant pages
- Metadata like title, description, or keyword
3. Find the right balance of content and frequency of keywords or key phrases.
The ideal percentage of using a keyword is between 3%-7% but is subject to the discretion of the website owner. Google, in particular, does not like keyword stuffing. Using a certain keyword or phrase over and over usually distracts the reader’s interest and finds the article boring. Learn how to use them without being too obvious. This is the art of writing for SEO, knowing the right volume to optimize the site authority.
4. Write for the Readers.
One of the top techniques on how to become an SEO content writer is to produce a well-written article. You are paid first and foremost to write about a certain topic and use your talent to create a good output. Write compelling and useful content that appeals to the target audience. Use the voice of your client and find the right places to insert the keywords that drive traffic to the site. Keep in mind that you need to write search engine-friendly articles that should get a better ranking.
5. Learn To Optimize Your SEO Writing Skills.
PayScale shows that SEO content writer salary in the United States is $40, 279 as of July 2019, while the GlassDoor job site reveals a $48,729 earnings during the same period. Continue improving your skills and enjoy the perks of being an SEO writer.
The bottom line is to grow your expertise and enjoy the SEO content writer’s salary that you deserve. Only then will you maximize the benefits of learning SEO writing.
Hope this helps! Comment down below if you want to be an SEO writer and let us know why you are interested in this kind of career. I also recommend that you read our article about Understanding Search-Intent so you can be well guided to writing a content that ranks.